Working and being in college is such a stress. I don't know how people have done it over the years. I swear kids that don't have to work while in college have the good life. If its not work its an exam or homework then it's class. It is an on going process week after month after year. But as it gets closer to my graduation date I just keep thinking whats next... Grad school? Move out of state? Start working full time until I drown in papers? Open my own company and become my own boss? What?! Lord show me the way.
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Normal people in everyday situations are compelled to drop their normal behavior and start dancing manically, to the consternation of those around them, in an ad for dance-fitness brand Zumba.
A chorister, club bouncer, lady in a lift and a traffic cop are among the stars of the 90-second 'Let it move you' US TV ad. What starts as apparent physical tics - the twitch of an arm, the spasm of a torso - soon evolve into fully-fledged dance moves, with onlookers appearing increasingly bemused. The dancing grows more and more frantic until mayhem ensues - cars crash, a mattress explodes, cups gets knocked to the floor and the office worker smashes a window. Brand: Zumba Agency: 180LA Creatives: William Gelner, Janet Champ, Marta Ibarrondo Marketers need to look further ahead than Apple's latest launch to embrace fluid forms of friction-less communication
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